{"title":"Sony Black Friday","description":"\u003cp\u003eSony Black Friday, 23 October to 6 December 2026. Our biggest Sony campaign yet, with special pricing across Alpha mirrorless bodies, Cinema Line cameras and G Master lenses while stocks last. Place your order early to avoid disappointment.\u003c\/p\u003e","products":[{"product_id":"sony-fx6-full-frame-cinema-camera-body-only","title":"Sony FX6 Full-Frame Cinema Camera (Body Only)","description":"\u003cp\u003eThe \u003cstrong\u003eSony FX6\u003c\/strong\u003e is a compact full-frame cinema camera built for professional cinematography, broadcast and documentary work. It pairs Sony's renowned colour science with a 10.2MP full-frame sensor, 15+ stops of dynamic range and Dual Base ISO, delivering cinematic image quality in fast, real-world conditions.\u003c\/p\u003e\n\u003cp\u003eLightweight and endlessly riggable, the FX6 moves effortlessly from handheld and gimbal to studio and multi-camera setups, which is why it is a favourite across commercials, broadcast and documentary production.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e10.2MP full-frame Exmor R sensor:\u003c\/strong\u003e cinematic depth of field with 15+ stops of dynamic range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Base ISO 800 \/ 12800:\u003c\/strong\u003e clean images from bright exteriors to near-dark interiors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K up to 120fps:\u003c\/strong\u003e slow motion in-body, with Full HD up to 240fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Hybrid AF:\u003c\/strong\u003e 627 phase-detection points with Real-time Eye AF and tracking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElectronic variable ND:\u003c\/strong\u003e seamless exposure control from 1\/4 to 1\/128\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Cinetone and S-Log3:\u003c\/strong\u003e ready-to-use cinematic colour or full grading latitude\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual CFexpress Type A \/ SD:\u003c\/strong\u003e flexible, reliable media\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12G-SDI, HDMI and XLR:\u003c\/strong\u003e professional connectivity for broadcast and rigs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCinematography and narrative film\u003c\/li\u003e\n\u003cli\u003eBroadcast and documentary production\u003c\/li\u003e\n\u003cli\u003eCommercial and branded content\u003c\/li\u003e\n\u003cli\u003eGimbal, handheld and run-and-gun shooting\u003c\/li\u003e\n\u003cli\u003eRental houses and multi-camera environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 10.2MP full-frame Exmor R CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Base ISO:\u003c\/strong\u003e 800 \/ 12800\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecording:\u003c\/strong\u003e 4K up to 120fps, FHD up to 240fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in ND:\u003c\/strong\u003e Electronic variable (1\/4 to 1\/128)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia:\u003c\/strong\u003e Dual CFexpress Type A \/ SD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e 12G-SDI, HDMI, XLR, timecode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42955961827537,"sku":"CAMSOILMEFX6","price":119995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFX6Full-FrameCinemaCamera.jpg?v=1769674958"},{"product_id":"sony-fx3a-full-frame-cinema-camera","title":"Sony FX3A Full-Frame Cinema Camera + 2x SWIT NP-FZ100 Battery Bundle","description":"\u003cp\u003e\u003cstrong\u003eBlack Friday bundle:\u003c\/strong\u003e order the Sony FX3A this Black Friday and receive \u003cstrong\u003e2 x \u003ca href=\"\/products\/swit-np-fz100\"\u003eSWIT PowerCell NP-FZ100\u003c\/a\u003e batteries free\u003c\/strong\u003e (R2,880 value), enough to keep you powered through a full day of shooting. While stocks last.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony FX3A\u003c\/strong\u003e is a compact full-frame cinema camera from Sony's Cinema Line, built for cinematography, content creation and run-and-gun production. It delivers cinematic image quality, strong low-light performance and reliable autofocus in a highly portable, all-in-one body.\u003c\/p\u003e\n\u003cp\u003eLightweight, with integrated rigging points and a built-in cooling fan for extended 4K recording, the FX3A is at home on a gimbal, in the hand or in a compact rig.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e10.2MP full-frame Exmor R sensor:\u003c\/strong\u003e cinematic depth of field and excellent low-light performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Base ISO 800 \/ 12800:\u003c\/strong\u003e clean images across a wide range of lighting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K up to 120fps:\u003c\/strong\u003e in-body slow motion, with Full HD up to 240fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Hybrid AF:\u003c\/strong\u003e Real-time Eye AF and subject tracking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in cooling fan:\u003c\/strong\u003e extended 4K recording without overheating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Cinetone and S-Log3:\u003c\/strong\u003e ready cinematic colour or full grading latitude\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual CFexpress Type A \/ SD:\u003c\/strong\u003e flexible, reliable media\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4-channel audio:\u003c\/strong\u003e via the detachable XLR handle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCinematography and narrative production\u003c\/li\u003e\n\u003cli\u003eCommercial and branded content\u003c\/li\u003e\n\u003cli\u003eDocumentary and run-and-gun shooting\u003c\/li\u003e\n\u003cli\u003eGimbal and handheld operation\u003c\/li\u003e\n\u003cli\u003eContent creators and small production teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 10.2MP full-frame Exmor R CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Base ISO:\u003c\/strong\u003e 800 \/ 12800\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecording:\u003c\/strong\u003e 4K up to 120fps, FHD up to 240fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia:\u003c\/strong\u003e Dual CFexpress Type A \/ SD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio:\u003c\/strong\u003e 4-channel via XLR handle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42955961958609,"sku":"CAMSOILMEFX3A","price":49995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sony_FX3_with_twin_SWIT_batteries.png?v=1792745462"},{"product_id":"sony-a7r-vi-mirrorless-camera-body","title":"Sony a7R VI Mirrorless Camera (Body)","description":"\u003cp\u003eThe \u003cstrong\u003eSony a7R VI (ILCE-7RM6)\u003c\/strong\u003e is Sony's highest-resolution Alpha, pairing an all-new 66.8MP fully-stacked full-frame Exmor RS sensor with true flagship speed. It delivers up to 30fps blackout-free shooting alongside internal 8K 30p video, backed by the BIONZ XR2 engine and a dedicated AI processing unit. This is the first R-series body to combine class-leading resolution with the responsiveness of Sony's fastest cameras.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e66.8MP stacked sensor:\u003c\/strong\u003e A newly developed fully-stacked full-frame Exmor RS BSI sensor, the highest resolution in the Alpha line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30fps continuous shooting:\u003c\/strong\u003e Blackout-free bursts with full AF and AE tracking for up to 150 raw or 215 JPEG frames.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8K and 4K video:\u003c\/strong\u003e 10-bit full-frame 8K 30p via 8.2K oversampling, plus 4K 120p from 5K oversampling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBIONZ XR2 with AI unit:\u003c\/strong\u003e A dedicated AI processing unit drives advanced Real-time Recognition autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16 stops of dynamic range:\u003c\/strong\u003e Wide latitude with low shadow noise for demanding studio and landscape work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 8.5 stops IBIS:\u003c\/strong\u003e Five-axis in-body image stabilisation for sharp handheld capture at high resolution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-resolution EVF:\u003c\/strong\u003e A 9.44M-dot electronic viewfinder with illuminated controls for precise composition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-resolution commercial, fashion and studio photography\u003c\/li\u003e\n\u003cli\u003eLandscape and architecture requiring maximum detail\u003c\/li\u003e\n\u003cli\u003eHybrid shooters needing both resolution and 8K video\u003c\/li\u003e\n\u003cli\u003eFast-paced work where speed and resolution both matter\u003c\/li\u003e\n\u003cli\u003eReproduction and fine-art capture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 66.8MP fully-stacked full-frame Exmor RS BSI CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR2 with dedicated AI processing unit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous shooting:\u003c\/strong\u003e Up to 30fps blackout-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 8K 30p and 4K 120p, 10-bit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic range:\u003c\/strong\u003e Up to 16 stops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis in-body, up to 8.5 stops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder:\u003c\/strong\u003e 9.44M-dot OLED EVF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCE-7RM6\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172712218833,"sku":"CAMSOILA7RM6","price":74995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sonya7RVIMirrorlessCamera_Body.jpg?v=1782932070"},{"product_id":"sony-a7r-v-mirrorless-camera-body","title":"Sony a7R V Mirrorless Camera (Body)","description":"\u003cp\u003eThe \u003cstrong\u003eSony a7R V (ILCE-7RM5)\u003c\/strong\u003e pairs a 61MP full-frame Exmor R sensor with a dedicated AI processing unit for extraordinary detail and class-leading subject recognition. It records 8K video, offers up to 8 stops of in-body stabilisation and introduces an innovative 4-axis multi-angle rear screen. It remains one of the finest high-resolution hybrid bodies in the Alpha range.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e61MP resolution:\u003c\/strong\u003e A high-resolution full-frame Exmor R sensor for studio, landscape and reproduction work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI processing unit:\u003c\/strong\u003e Dedicated AI hardware improves recognition of people, animals, birds and vehicles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8K video:\u003c\/strong\u003e 8K 24p and 4K 60p recording for high-resolution motion capture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 8 stops IBIS:\u003c\/strong\u003e Five-axis in-body image stabilisation for sharp handheld shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4-axis multi-angle LCD:\u003c\/strong\u003e An innovative rear screen that tilts and flips for any angle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9.44M-dot EVF:\u003c\/strong\u003e One of the highest-resolution electronic viewfinders available.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCommercial, fashion and studio photography\u003c\/li\u003e\n\u003cli\u003eLandscape and architecture needing maximum detail\u003c\/li\u003e\n\u003cli\u003eReproduction and fine-art work\u003c\/li\u003e\n\u003cli\u003eHybrid shooters wanting resolution plus 8K video\u003c\/li\u003e\n\u003cli\u003eWildlife and portrait work using AI subject recognition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 61MP full-frame Exmor R CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR with dedicated AI processing unit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 8K 24p and 4K 60p\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis in-body, up to 8 stops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder:\u003c\/strong\u003e 9.44M-dot OLED EVF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRear screen:\u003c\/strong\u003e 4-axis multi-angle LCD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCE-7RM5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172712284369,"sku":"CAMSOILA7RM5","price":49995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sonya7RVMirrorlessCamera_Body.jpg?v=1782965717"},{"product_id":"sony-a7s-iii-mirrorless-camera-body","title":"Sony a7S III Mirrorless Camera (Body)","description":"\u003cp\u003eThe \u003cstrong\u003eSony a7S III (ILCE-7SM3)\u003c\/strong\u003e is the reference low-light and video body in the Alpha line. Its 12.1MP full-frame Exmor R sensor with dual base ISO delivers exceptionally clean footage where other cameras struggle, and records 4K up to 120p in 10-bit internally. With 15-plus stops of dynamic range, active cooling and a fully articulating screen, it is built for serious, long-form video work.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-light master:\u003c\/strong\u003e A 12.1MP full-frame sensor with dual base ISO for clean high-sensitivity capture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K 120p internal:\u003c\/strong\u003e 4K up to 120p 10-bit 4:2:2 recording, with 16-bit raw output over HDMI.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide dynamic range:\u003c\/strong\u003e S-Cinetone, S-Log3 and 15-plus stops of latitude for grading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReliable hybrid AF:\u003c\/strong\u003e Fast, dependable autofocus with Real-time Eye AF.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong takes:\u003c\/strong\u003e Active cooling supports extended recording without overheating limits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArticulating screen:\u003c\/strong\u003e A fully vari-angle display for run-and-gun and vlogging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDocumentary, event and wedding videography\u003c\/li\u003e\n\u003cli\u003eLow-light and available-light shooting\u003c\/li\u003e\n\u003cli\u003eGimbal and handheld run-and-gun work\u003c\/li\u003e\n\u003cli\u003eMulti-camera productions needing a compact body\u003c\/li\u003e\n\u003cli\u003eCreators recording long, uninterrupted takes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 12.1MP full-frame Exmor R CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K up to 120p 10-bit 4:2:2 internal, 16-bit raw over HDMI\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic range:\u003c\/strong\u003e 15-plus stops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO:\u003c\/strong\u003e Dual base ISO\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis in-body\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRear screen:\u003c\/strong\u003e Fully articulating vari-angle LCD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCE-7SM3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172712317137,"sku":"CAMSOILA7SM3","price":39995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sonya7SIIIMirrorlessCamera_Body.jpg?v=1782965647"},{"product_id":"sony-a7-v-mirrorless-camera-body","title":"Sony a7 V Mirrorless Camera (Body)","description":"\u003cp\u003eThe \u003cstrong\u003eSony a7 V (ILCE-7M5)\u003c\/strong\u003e is the fifth-generation Alpha 7 and Sony's first a7 model with a partially-stacked sensor. Its 33MP full-frame Exmor RS sensor brings faster readout, reduced rolling shutter and blackout-free 30fps shooting, driven by the BIONZ XR2 engine and a dedicated AI processing unit. It combines high resolution, speed and flagship autofocus in one hybrid body.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePartially-stacked 33MP:\u003c\/strong\u003e Sony's first partially-stacked a7 sensor for faster readout and less rolling shutter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30fps shooting:\u003c\/strong\u003e Blackout-free continuous capture for fast action and events.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBIONZ XR2 with AI unit:\u003c\/strong\u003e Integrated AI processing drives flagship subject recognition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7K-oversampled 4K:\u003c\/strong\u003e 4K 60p from 7K oversampling with full pixel readout, plus 4K 120p in APS-C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e759-point AF:\u003c\/strong\u003e Phase-detection autofocus with 94% coverage, focusing down to -4EV.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16 stops dynamic range:\u003c\/strong\u003e Wide latitude for demanding stills and video.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHybrid photo and video creators\u003c\/li\u003e\n\u003cli\u003eEvent, wedding and portrait photography\u003c\/li\u003e\n\u003cli\u003eFast action needing 30fps and reduced rolling shutter\u003c\/li\u003e\n\u003cli\u003eContent teams wanting resolution and speed in one body\u003c\/li\u003e\n\u003cli\u003eUpgraders from earlier a7 models\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 33MP partially-stacked full-frame Exmor RS CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR2 with AI processing unit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO:\u003c\/strong\u003e 100 to 51200 native\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous shooting:\u003c\/strong\u003e Up to 30fps blackout-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 7K-oversampled 4K 60p; 4K 120p in APS-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 759-point phase-detection, 94% coverage, to -4EV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic range:\u003c\/strong\u003e Up to 16 stops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCE-7M5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172712382673,"sku":"CAMSOILA7M5","price":49995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sonya7VMirrorlessCamera_Body.jpg?v=1782932759"},{"product_id":"sony-a7-iv-mirrorless-camera-with-fe-28-70mm-f-3-5-5-6-oss-ii-lens","title":"Sony a7 IV Mirrorless Camera with FE 28-70mm f\/3.5-5.6 OSS II Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony a7 IV with FE 28-70mm f\/3.5-5.6 OSS II Lens\u003c\/strong\u003e is an accessible, ready-to-shoot full-frame hybrid kit. It pairs the 33MP a7 IV body with the compact, lightweight 28-70mm standard zoom, covering the essentials for content, events and general production. With 4K 10-bit recording, Real-time Eye AF and in-body stabilisation, everything you need to start shooting is in the box.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e33MP full-frame sensor:\u003c\/strong\u003e Exmor R sensor with BIONZ XR processing for stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact standard zoom:\u003c\/strong\u003e The light FE 28-70mm OSS II covers everyday wide to short telephoto.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K 10-bit video:\u003c\/strong\u003e 4K 60p in Super35 and full-frame 4K 30p 10-bit recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-time Eye AF:\u003c\/strong\u003e Reliable eye tracking for humans, animals and birds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-axis stabilisation:\u003c\/strong\u003e In-body IBIS plus Optical SteadyShot in the lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVari-angle screen:\u003c\/strong\u003e A fully articulating touchscreen for stills and video.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEveryday content and social media creation\u003c\/li\u003e\n\u003cli\u003eEvents and general-purpose production\u003c\/li\u003e\n\u003cli\u003eFirst-time full-frame buyers wanting a complete kit\u003c\/li\u003e\n\u003cli\u003eTravel and documentary work with a light lens\u003c\/li\u003e\n\u003cli\u003eHybrid shooters building out a system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamera:\u003c\/strong\u003e Sony a7 IV, 33MP full-frame Exmor R\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded lens:\u003c\/strong\u003e FE 28-70mm f\/3.5-5.6 OSS II (55mm filter, 7 blades, approx. 295g)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K 60p (Super35), full-frame 4K 30p 10-bit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Real-time Eye AF for humans, animals and birds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis in-body plus lens Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Dual card slots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCE-7M4M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172712612049,"sku":"CAMSOILA7M4M","price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sonya7IVMirrorlessCamerawithFE28-70mmf_3.5-5.6OSSIILens1.jpg?v=1782932981"},{"product_id":"sony-a7-iv-mirrorless-camera-body","title":"Sony a7 IV Mirrorless Camera (Body)","description":"\u003cp\u003eThe \u003cstrong\u003eSony a7 IV (ILCE-7M4)\u003c\/strong\u003e is the 33MP full-frame workhorse of the Alpha range and an ideal platform to build a kit around. It handles stills and video with equal confidence, recording full-frame 4K up to 30p in 10-bit 4:2:2 with S-Cinetone colour. Backed by Real-time Eye AF, five-axis stabilisation and dual card slots, it is a dependable hybrid body for almost any assignment.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e33MP full-frame sensor:\u003c\/strong\u003e Exmor R sensor with BIONZ XR processing for detailed stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10-bit 4K video:\u003c\/strong\u003e 4K 60p in Super35 and full-frame 4K 30p 10-bit 4:2:2.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-time Eye AF:\u003c\/strong\u003e Reliable eye tracking for humans, animals and birds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-axis IBIS:\u003c\/strong\u003e In-body image stabilisation for sharper handheld capture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Cinetone colour:\u003c\/strong\u003e Sony's cinema-derived colour science for pleasing skin tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual card slots:\u003c\/strong\u003e Vari-angle touchscreen and flexible dual-slot storage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHybrid photo and video creators\u003c\/li\u003e\n\u003cli\u003eEvents, weddings and corporate production\u003c\/li\u003e\n\u003cli\u003eContent teams and solo shooters\u003c\/li\u003e\n\u003cli\u003ePrimary or second-body coverage on larger jobs\u003c\/li\u003e\n\u003cli\u003eAnyone building a full-frame Sony kit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 33MP full-frame Exmor R CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K 60p (Super35), full-frame 4K 30p 10-bit 4:2:2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e S-Cinetone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Real-time Eye AF for humans, animals and birds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis in-body\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Dual card slots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCE-7M4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172712644817,"sku":"CAMSOILA7M4","price":29995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sonya7IVMirrorlessCamera_Body.jpg?v=1782933115"},{"product_id":"sony-a7-iii-mirrorless-camera-body","title":"Sony a7 III Mirrorless Camera (Body)","description":"\u003cp\u003eThe \u003cstrong\u003eSony a7 III (ILCE-7M3)\u003c\/strong\u003e is a proven 24MP full-frame all-rounder that remains a dependable primary or second body. Its Exmor R sensor and 693-point phase-detection autofocus deliver reliable image quality and tracking, while 4K HDR video, five-axis stabilisation and long NP-FZ100 battery life keep it versatile. It is an accessible, great-value entry into the Sony full-frame system.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24MP full-frame sensor:\u003c\/strong\u003e A proven Exmor R sensor for reliable image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e693-point AF:\u003c\/strong\u003e Wide-area phase-detection autofocus with Real-time Eye AF.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K HDR video:\u003c\/strong\u003e 4K recording with full pixel readout and no pixel binning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-axis IBIS:\u003c\/strong\u003e In-body image stabilisation for sharper handheld shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual card slots:\u003c\/strong\u003e Flexible storage for overflow and backup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong battery life:\u003c\/strong\u003e Powered by the high-capacity NP-FZ100 battery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirst-time full-frame buyers\u003c\/li\u003e\n\u003cli\u003eEveryday stills and video\u003c\/li\u003e\n\u003cli\u003eEvents, portraits and general production\u003c\/li\u003e\n\u003cli\u003eReliable second-body coverage\u003c\/li\u003e\n\u003cli\u003eAnyone starting a Sony full-frame kit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 24MP full-frame Exmor R CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ X\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 693-point phase-detection with Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K HDR with full pixel readout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis in-body\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Dual SD card slots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery:\u003c\/strong\u003e NP-FZ100\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCE-7M3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172712743121,"sku":"CAMSOILA7M3","price":19995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sonya7IIIMirrorlessCamera_Body_1.jpg?v=1782933393"},{"product_id":"sony-fx2-digital-cinema-camera-body-only","title":"Sony FX2 Digital Cinema Camera (Body Only)","description":"\u003cp\u003eThe \u003cstrong\u003eSony FX2 Digital Cinema Camera (Body Only)\u003c\/strong\u003e is the newest full-frame Cinema Line camera, supplied as a body for crews running their own audio and rigging. Its 33MP full-frame sensor delivers the FX look with S-Cinetone and over 15 stops of S-Log3 latitude, plus dual base ISO. A cageless flat-top design shared with the FX3 and FX30 makes it easy to build into any rig.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-frame cinema body:\u003c\/strong\u003e A 33MP full-frame back-illuminated Exmor R sensor with the FX look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOver 15 stops latitude:\u003c\/strong\u003e Wide dynamic range in S-Log3 with dual base ISO at 800 and 4000.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7K-oversampled 4K:\u003c\/strong\u003e Full-frame 4K 30p from 7K oversampling, plus 4K 60p in Super35.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinema tools:\u003c\/strong\u003e S-Cinetone, Cine EI and user LUT support for on-set grading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTilting EVF:\u003c\/strong\u003e A new 3.68M-dot electronic viewfinder plus vari-angle LCD.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and riggable:\u003c\/strong\u003e Cageless flat-top design shared with FX3 and FX30.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCrews with their own audio and rigging\u003c\/li\u003e\n\u003cli\u003eDocumentary and narrative filmmaking\u003c\/li\u003e\n\u003cli\u003eCommercial and branded content\u003c\/li\u003e\n\u003cli\u003eGimbal and multi-camera cinema setups\u003c\/li\u003e\n\u003cli\u003eCinema Line users adding a compact full-frame body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 33MP full-frame back-illuminated Exmor R CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR with AI processing unit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynamic range:\u003c\/strong\u003e Over 15 stops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO:\u003c\/strong\u003e Dual base ISO 800 \/ 4000\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e Full-frame 4K 30p (7K oversampled), 4K 60p Super35, 1080p up to 120p\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e S-Cinetone, S-Log3, Cine EI, user LUTs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder:\u003c\/strong\u003e 3.68M-dot tilting OLED EVF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Cageless flat-top, shared with FX3 and FX30\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILME-FX2B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172712808657,"sku":"CAMSOILMEFX2B","price":39995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFX2DigitalCinemaCamera_BodyOnly.jpg?v=1782933576"},{"product_id":"sony-fx30-digital-cinema-camera-body-only","title":"Sony FX30 Digital Cinema Camera (Body Only)","description":"\u003cp\u003eThe \u003cstrong\u003eSony FX30 Digital Cinema Camera (Body Only)\u003c\/strong\u003e is the most accessible entry into Sony's Cinema Line. Its 26.1MP Super35 Exmor R sensor with dual base ISO delivers clean, gradable 4K up to 120p in a compact flat-top body built for rigging. Supplied without the XLR handle, it is a cost-effective first cinema camera and a natural B-camera for existing FX shooters.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuper35 Cinema Line sensor:\u003c\/strong\u003e 26.1MP APS-C Exmor R sensor with dual base ISO for clean low-light capture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K up to 120p:\u003c\/strong\u003e Records 4K at up to 120fps and Full HD up to 240fps, 10-bit 4:2:2 internally.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinematic colour science:\u003c\/strong\u003e S-Cinetone, S-Log3 and 14+ stops of latitude for a filmic look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast hybrid autofocus:\u003c\/strong\u003e 495-point phase-detection AF with Real-time Tracking and Real-time Eye AF.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive cooling:\u003c\/strong\u003e Built-in fan enables extended recording without overheating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtensive rigging:\u003c\/strong\u003e Multiple 1\/4\"-20 threads for cageless builds and accessory mounting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual media slots:\u003c\/strong\u003e CFexpress Type A and SD UHS-II support for flexible, high-bitrate capture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFilmmakers taking their first step into the Cinema Line\u003c\/li\u003e\n\u003cli\u003eDocumentary, corporate and event videographers\u003c\/li\u003e\n\u003cli\u003eB-camera work alongside the Sony FX3 or FX6\u003c\/li\u003e\n\u003cli\u003eGimbal and drone cinematography where size and weight matter\u003c\/li\u003e\n\u003cli\u003eOwner-operators building a lean, modular rig\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor:\u003c\/strong\u003e 26.1MP Super35 (APS-C) Exmor R CMOS with dual base ISO\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal recording:\u003c\/strong\u003e 4K up to 120p, Full HD up to 240p, 10-bit 4:2:2 XAVC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e S-Cinetone, S-Log3, S-Gamut3, HLG\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Fast Hybrid AF, 495 phase-detection points, Real-time Tracking\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis in-body image stabilisation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia:\u003c\/strong\u003e Dual CFexpress Type A \/ SD (UHS-II) slots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILME-FX30B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713070801,"sku":"CAMSOILMEFX30B","price":29995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFX30DigitalCinemaCamera_ad78cc91-1bfb-4e2f-be59-c97425a65ff5.jpg?v=1792507137"},{"product_id":"sony-fe-300mm-f-2-8-gm-oss-lens","title":"Sony FE 300mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 300mm f\/2.8 GM OSS Lens\u003c\/strong\u003e is the world's lightest 300mm f\/2.8 in its class, built for fast-moving sport and wildlife. It combines G Master resolution and beautiful bokeh with dual XD Linear Motors for blistering, accurate autofocus. Its class-leading weight makes genuinely handheld super-telephoto shooting a reality.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e300mm f\/2.8 prime:\u003c\/strong\u003e Bright, fast super-telephoto reach with exquisite subject separation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClass-leading weight:\u003c\/strong\u003e The lightest 300mm f\/2.8 in its class for practical handheld use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XD Linear Motors:\u003c\/strong\u003e High-speed, high-precision autofocus that keeps pace with erratic action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master optics:\u003c\/strong\u003e Superb resolution and smooth, natural bokeh wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e Built-in stabilisation with dedicated modes for action and panning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter ready:\u003c\/strong\u003e Excellent 1.4x and 2.0x teleconverter performance for extended reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro control:\u003c\/strong\u003e Customisable focus-hold buttons, focus range limiter and a drop-in filter holder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSideline and indoor sports photography\u003c\/li\u003e\n\u003cli\u003eWildlife and bird photography\u003c\/li\u003e\n\u003cli\u003eFast-action and press work needing f\/2.8 speed\u003c\/li\u003e\n\u003cli\u003eShooters who need a super-tele they can hand-hold all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Super-telephoto prime G Master lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 300mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/2.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical design:\u003c\/strong\u003e 20 elements in 16 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 2m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.16x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e 40.5mm drop-in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 1470g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL300F28GM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713169105,"sku":"LENSOE300F28GM","price":109995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE300mmf_2.8GMOSSLens.jpg?v=1782933762"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e is a versatile G Master super-telephoto zoom and a genuine staple for wildlife, sport and events. It is sharp across the full 100-400mm range and pairs quick, silent Direct Drive SSM and Double Linear Motor autofocus with Optical SteadyShot. Excellent 1.4x and 2.0x teleconverter compatibility extends its reach even further.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100-400mm reach:\u003c\/strong\u003e A flexible super-telephoto range for distant and unpredictable subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master sharpness:\u003c\/strong\u003e Consistent resolution and bokeh from wide to long end.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, quiet AF:\u003c\/strong\u003e Direct Drive SSM plus a Double Linear Motor for responsive focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e Built-in stabilisation with modes tuned for action and panning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter ready:\u003c\/strong\u003e 1.4x and 2.0x compatible for up to 800mm of reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable zoom torque:\u003c\/strong\u003e A smooth ring with tension control to suit your shooting style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed build:\u003c\/strong\u003e Dust- and moisture-resistant for reliable field use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWildlife and bird photography\u003c\/li\u003e\n\u003cli\u003eField sports and motorsport\u003c\/li\u003e\n\u003cli\u003eAviation photography\u003c\/li\u003e\n\u003cli\u003eEvents and general long-range work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Super-telephoto zoom G Master lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 100-400mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/4.5-5.6\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/32-40\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical design:\u003c\/strong\u003e 22 elements in 16 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.98m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.35x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 9 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 1395g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL100400GM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713267409,"sku":"LENSOE100400GM","price":59495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE100-400mmf_4.5-5.6GMOSSLens.jpg?v=1782934048"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens\u003c\/strong\u003e is the second-generation professional telephoto zoom, dramatically lighter than the original while improving optical performance. Four XD Linear Motors deliver fast, silent autofocus and beautiful G Master bokeh across the range. It is the definitive f\/2.8 telephoto for portraits, sport, weddings and video.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8:\u003c\/strong\u003e Bright, consistent aperture from 70mm through 200mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightest in its class:\u003c\/strong\u003e Significantly lighter than the original for all-day handheld use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuad XD Linear Motors:\u003c\/strong\u003e Fast, silent and precise autofocus that tracks moving subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master rendering:\u003c\/strong\u003e Improved sharpness and gorgeous, smooth bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e Built-in stabilisation with modes for action and panning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Video-friendly performance for hybrid shooters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter ready:\u003c\/strong\u003e 1.4x and 2.0x compatible for extended reach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortrait, wedding and event photography\u003c\/li\u003e\n\u003cli\u003eField sports and action\u003c\/li\u003e\n\u003cli\u003eEditorial and press work\u003c\/li\u003e\n\u003cli\u003eHybrid stills and video shooters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Telephoto zoom G Master lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 70-200mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/2.8 (constant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical design:\u003c\/strong\u003e 17 elements in 14 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.4m (wide) to 0.82m (tele)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.3x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 1045g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL70200F2.8GMII\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713300177,"sku":"LENSOE70200GM2","price":44995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE70-200mmf_2.8GMOSSIILens.jpg?v=1782934094"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 16-35mm f\/2.8 GM II Lens\u003c\/strong\u003e is the second-generation professional wide zoom: smaller, lighter and sharper than the original. A constant f\/2.8 aperture and Quad XD Linear Motor autofocus make it the definitive choice for landscape, architecture, events and video. Minimal focus breathing and close focus keep it equally at home for stills and hybrid work.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e16-35mm wide zoom:\u003c\/strong\u003e A versatile professional wide range at a constant f\/2.8.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightest in its class:\u003c\/strong\u003e Notably smaller and lighter than the original with improved optics.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuad XD Linear Motors:\u003c\/strong\u003e Fast, silent and precise autofocus for stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master sharpness:\u003c\/strong\u003e High resolution across the frame, even wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Video-friendly performance for hybrid shooters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade aperture:\u003c\/strong\u003e Beautiful bokeh and clean sunstars when stopped down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed build:\u003c\/strong\u003e Dust- and moisture-resistant with a fluorine front coating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLandscape and travel photography\u003c\/li\u003e\n\u003cli\u003eArchitecture and interiors\u003c\/li\u003e\n\u003cli\u003eEvents, weddings and reportage\u003c\/li\u003e\n\u003cli\u003eVlogging and hybrid video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Wide zoom G Master lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 16-35mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/2.8 (constant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical design:\u003c\/strong\u003e 15 elements in 12 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.22m (wide) to 0.28m (tele)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.32x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e 82mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 547g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL1635GM2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713529553,"sku":"LENSOE1635GM2","price":39995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE16-35mmf_2.8GMIILens.jpg?v=1782934149"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM II Lens\u003c\/strong\u003e is the benchmark professional standard zoom: lighter than its predecessor with class-leading resolution. Covering the most-used range at a constant f\/2.8, it is the everyday workhorse for events, weddings, editorial and video. Quad XD Linear Motors and minimal focus breathing make it a superb hybrid tool.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24-70mm f\/2.8:\u003c\/strong\u003e The most versatile professional range at a bright constant aperture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightest in its class:\u003c\/strong\u003e Notably lighter and more compact than the original.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuad XD Linear Motors:\u003c\/strong\u003e Fast, silent and precise autofocus for stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClass-leading resolution:\u003c\/strong\u003e Exceptional G Master sharpness across the frame and zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Video-friendly framing for hybrid shooters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade aperture:\u003c\/strong\u003e Smooth, rounded bokeh and clean sunstars.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed build:\u003c\/strong\u003e Dust- and moisture-resistant with a fluorine front coating.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWeddings, events and editorial\u003c\/li\u003e\n\u003cli\u003eTravel and documentary\u003c\/li\u003e\n\u003cli\u003eCommercial and product work\u003c\/li\u003e\n\u003cli\u003eHybrid stills and video production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Standard zoom G Master lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 24-70mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/2.8 (constant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical design:\u003c\/strong\u003e 20 elements in 15 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.21m (wide) to 0.3m (tele)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.32x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e 82mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 695g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL2470GMII\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713595089,"sku":"LENSOE2470GM2","price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE24-70mmf_2.8GMIILens.jpg?v=1782963751"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/strong\u003e is the original professional G Master telephoto zoom, a trusted workhorse for portraits, sport and events. It delivers excellent sharpness across the range with signature G Master rendering and creamy bokeh. Fast, precise autofocus and Optical SteadyShot keep results sharp, while teleconverter support extends its versatility.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8:\u003c\/strong\u003e Bright, consistent aperture throughout the 70-200mm range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master rendering:\u003c\/strong\u003e Excellent sharpness with beautiful, smooth bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, precise AF:\u003c\/strong\u003e Responsive focusing for moving subjects and portraits alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e Built-in stabilisation with modes for action and panning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter ready:\u003c\/strong\u003e 1.4x and 2.0x compatible for extended reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed build:\u003c\/strong\u003e Dust- and moisture-resistant for professional reliability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro control:\u003c\/strong\u003e Multiple focus-hold buttons, focus range limiter and full-time DMF.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortrait, wedding and event photography\u003c\/li\u003e\n\u003cli\u003eField sports and action\u003c\/li\u003e\n\u003cli\u003eEditorial and press work\u003c\/li\u003e\n\u003cli\u003eGeneral-purpose professional telephoto shooting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Telephoto zoom G Master lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 70-200mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/2.8 (constant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical design:\u003c\/strong\u003e 23 elements in 18 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.96m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.25x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e 77mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 1480g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL70200GM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713627857,"sku":"LENSOE70200GM","price":33995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE70-200mmf_2.8GMOSSLens.jpg?v=1782963853"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 16-35mm f\/2.8 GM Lens\u003c\/strong\u003e is the original professional wide zoom, a robust and reliable choice for landscape, architecture and events. Its constant f\/2.8 aperture and sharp corner-to-corner performance handle demanding wide work with ease. Direct Drive SSM autofocus and a dust- and moisture-resistant build make it a dependable everyday tool.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e16-35mm wide zoom:\u003c\/strong\u003e A versatile professional wide range at a constant f\/2.8.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorner-to-corner sharpness:\u003c\/strong\u003e High resolution across the frame, even wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive SSM AF:\u003c\/strong\u003e Fast, quiet and precise focusing for stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade aperture:\u003c\/strong\u003e Smooth bokeh and clean sunstars when stopped down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating:\u003c\/strong\u003e Suppresses flare and ghosting in backlit scenes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed build:\u003c\/strong\u003e Dust- and moisture-resistant construction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact design:\u003c\/strong\u003e Manageable size and weight for a professional wide zoom.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLandscape and travel photography\u003c\/li\u003e\n\u003cli\u003eArchitecture and interiors\u003c\/li\u003e\n\u003cli\u003eEvents, weddings and reportage\u003c\/li\u003e\n\u003cli\u003eWide establishing shots in video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Wide zoom G Master lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 16-35mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/2.8 (constant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical design:\u003c\/strong\u003e 16 elements in 13 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.28m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.19x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e 82mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 680g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL1635GM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713660625,"sku":"LENSOE1635GM","price":32995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE16-35mmf_2.8GMLens.jpg?v=1782963945"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 50mm f\/1.2 GM\u003c\/strong\u003e is a flagship standard prime that pairs an extreme f\/1.2 maximum aperture with G Master resolution and rendering. It stays remarkably compact and light for its class, and its dual XD Linear Motors drive fast, precise autofocus even wide open. This is the definitive 50mm for photographers who want the finest image quality Sony offers.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ef\/1.2 maximum aperture:\u003c\/strong\u003e Exceptional low-light ability and a very shallow depth of field for creamy background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master optics:\u003c\/strong\u003e High resolution and beautiful bokeh across the frame, sharp from wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XD Linear Motors:\u003c\/strong\u003e Fast, quiet and accurate autofocus with strong subject tracking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade circular aperture:\u003c\/strong\u003e Smooth, rounded out-of-focus highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and light:\u003c\/strong\u003e 778 g in a body that is easy to carry all day for an f\/1.2 lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture ring with de-click:\u003c\/strong\u003e Direct control for stills and silent iris changes for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed build for confident use in demanding conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortrait photographers wanting maximum subject separation\u003c\/li\u003e\n\u003cli\u003eWedding and event work in low light\u003c\/li\u003e\n\u003cli\u003eEnvironmental and editorial shooters after a natural 50mm perspective\u003c\/li\u003e\n\u003cli\u003eHybrid creators needing clean, quiet autofocus for video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 47 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.40 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.17x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 72 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 14 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 87 x 108 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 778 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713693393,"sku":"LENSOE50F12GM","price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE50mmf_1.2GMLens.jpg?v=1782964018"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f\/2.8 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is the standard zoom that put G Master on the map, covering the most useful everyday focal range at a constant f\/2.8. It delivers consistent sharpness from wide to short telephoto and pairs it with fast Direct Drive SSM autofocus in a weather-sealed body. A dependable professional workhorse for almost any assignment.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/2.8 aperture:\u003c\/strong\u003e Reliable exposure and depth of field across the whole zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master image quality:\u003c\/strong\u003e High resolution and pleasing bokeh from 24mm through 70mm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive SSM autofocus:\u003c\/strong\u003e Fast, quiet and precise focusing for stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9-blade circular aperture:\u003c\/strong\u003e Smooth, rounded background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile everyday range:\u003c\/strong\u003e Wide-angle to short telephoto in a single lens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed construction built for professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWedding and event photographers needing one versatile lens\u003c\/li\u003e\n\u003cli\u003eEditorial, travel and documentary shooters\u003c\/li\u003e\n\u003cli\u003eCommercial and product work at f\/2.8\u003c\/li\u003e\n\u003cli\u003eHybrid creators who shoot both stills and video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 24 to 70mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/2.8 (constant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 84 to 34 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 9 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.38 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.24x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 82 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 18 elements in 13 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 87.6 x 136 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 886 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713726161,"sku":"LENSOE2470GM","price":25995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE24-70mmf_2.8GMLens.jpg?v=1782964091"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-lens","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 85mm f\/1.4 GM II\u003c\/strong\u003e is Sony's finest portrait prime yet, dramatically lighter than its predecessor while raising the bar on sharpness and autofocus speed. Dual XD Linear Motors deliver fast, silent focusing with minimal focus breathing, and the 11-blade aperture renders the creamy bokeh the 85mm focal length is famous for. It is the ideal choice for portrait, wedding and hybrid shooters.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e85mm f\/1.4:\u003c\/strong\u003e Flattering compression and beautiful subject separation for portraits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightest in class:\u003c\/strong\u003e Just 642 g, far lighter than the original 85mm f\/1.4 GM.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XD Linear Motors:\u003c\/strong\u003e Fast, silent and precise autofocus with reliable tracking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade circular aperture:\u003c\/strong\u003e Smooth, rounded bokeh wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimal focus breathing:\u003c\/strong\u003e Stable framing during focus pulls for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture ring with de-click:\u003c\/strong\u003e Tactile control for stills and silent iris for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed build for professional reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortrait and headshot photographers\u003c\/li\u003e\n\u003cli\u003eWedding and event shooters\u003c\/li\u003e\n\u003cli\u003eFashion and editorial work\u003c\/li\u003e\n\u003cli\u003eHybrid creators needing clean autofocus and low breathing for video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 85mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 29 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.85 m (AF), 0.80 m (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.11x (AF), 0.12x (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 77 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 14 elements in 11 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 84.7 x 107.3 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 642 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713791697,"sku":"LENSOE85F14GM2","price":29995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE85mmf_1.4GMIILens.jpg?v=1782964146"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 14mm f\/1.8 GM\u003c\/strong\u003e is an astonishingly compact ultra-wide prime that delivers G Master sharpness right into the corners at f\/1.8. Weighing just 460 g, it is easy to travel with yet built to handle demanding astro, interior and landscape work, with excellent flare and coma control. Dual XD Linear Motors keep autofocus fast and quiet.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e14mm f\/1.8 ultra-wide:\u003c\/strong\u003e A dramatic 114 degree field of view with a bright maximum aperture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master sharpness:\u003c\/strong\u003e High resolution edge to edge, even wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRemarkably compact:\u003c\/strong\u003e Just 460 g, exceptionally light for an f\/1.8 ultra-wide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XD Linear Motors:\u003c\/strong\u003e Fast, quiet and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9-blade circular aperture:\u003c\/strong\u003e Smooth rendering with attractive sunstars when stopped down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExcellent coma control:\u003c\/strong\u003e Clean point light sources for astrophotography.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRear gel filter holder:\u003c\/strong\u003e Accepts cut gel filters at the mount with a supplied template.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed build for shooting in tough conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAstrophotographers chasing the Milky Way\u003c\/li\u003e\n\u003cli\u003eLandscape and architecture shooters\u003c\/li\u003e\n\u003cli\u003eInterior and real-estate photography\u003c\/li\u003e\n\u003cli\u003eVlogging and wide handheld video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 14mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 114 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 9 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.25 m (AF), 0.20 m (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.10x (AF), 0.13x (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter:\u003c\/strong\u003e Rear gel filter holder (no front filter thread)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 14 elements in 12 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 83 x 99.8 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 460 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172713988305,"sku":"LENSOE14F18GM","price":24995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE14mmf_1.8GMLens.jpg?v=1782964199"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 24mm f\/1.4 GM\u003c\/strong\u003e is a fast, compact wide-angle prime that delivers G Master rendering in a body light enough to carry everywhere. At just 445 g it excels at environmental portraits, street, astro and travel, with beautiful drawing wide open and excellent low-light ability. Direct Drive SSM keeps autofocus fast and quiet.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24mm f\/1.4:\u003c\/strong\u003e A fast wide-angle for low light, astro and shallow depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master optics:\u003c\/strong\u003e High resolution and beautiful bokeh, sharp from wide open.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVery compact and light:\u003c\/strong\u003e Only 445 g, easy to carry all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive SSM autofocus:\u003c\/strong\u003e Fast, quiet and precise focusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade circular aperture:\u003c\/strong\u003e Smooth bokeh and clean sunstars stopped down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture ring with de-click:\u003c\/strong\u003e Tactile control for stills, silent for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed build for demanding conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnvironmental portrait and street photographers\u003c\/li\u003e\n\u003cli\u003eAstro and night-sky shooters\u003c\/li\u003e\n\u003cli\u003eTravel and documentary work\u003c\/li\u003e\n\u003cli\u003eWide-angle video and vlogging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 24mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 84 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.24 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.17x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 67 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 13 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 75.4 x 92.4 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 445 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172714021073,"sku":"LENSOE24F14GM","price":24995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE24mmf_1.4GMLens.jpg?v=1782964261"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 35mm f\/1.4 GM\u003c\/strong\u003e brings the classic reportage focal length to Sony's flagship G Master line. Sharp wide open with smooth, natural bokeh, it is compact and light yet built to professional standards. Dual XD Linear Motors deliver fast, silent autofocus, making it equally at home for documentary stills and video.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e35mm f\/1.4:\u003c\/strong\u003e The versatile documentary and reportage standard with a bright aperture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master rendering:\u003c\/strong\u003e Sharp from wide open with smooth, natural background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XD Linear Motors:\u003c\/strong\u003e Fast, silent and precise autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade circular aperture:\u003c\/strong\u003e Rounded, pleasing bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and light:\u003c\/strong\u003e Just 524 g for easy all-day carry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture ring with de-click:\u003c\/strong\u003e Direct control for stills, silent iris for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed body for confident use anywhere.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDocumentary and reportage photographers\u003c\/li\u003e\n\u003cli\u003eStreet and travel shooters\u003c\/li\u003e\n\u003cli\u003eEnvironmental portraits and events\u003c\/li\u003e\n\u003cli\u003eHybrid creators needing quiet autofocus for video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 35mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 63 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.27 m (AF), 0.25 m (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.23x (AF), 0.26x (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 67 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 14 elements in 10 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 76 x 96 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 524 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172714381521,"sku":"LENSOE35F14GM","price":24995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE35mmf_1.4GMLens.jpg?v=1782964317"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 50mm f\/1.4 GM\u003c\/strong\u003e is a fast, light standard prime that balances superb G Master image quality with real portability. At 516 g it is easy to carry every day, yet it delivers excellent sharpness and creamy bokeh for portraits and low-light work. Dual XD Linear Motors and a de-clickable aperture ring make it a natural fit for both stills and video.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e50mm f\/1.4:\u003c\/strong\u003e A versatile, natural perspective with a bright aperture for low light.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master quality:\u003c\/strong\u003e Excellent sharpness with smooth, attractive bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual XD Linear Motors:\u003c\/strong\u003e Fast, quiet and accurate autofocus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade circular aperture:\u003c\/strong\u003e Rounded, pleasing out-of-focus rendering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and light:\u003c\/strong\u003e Just 516 g, well balanced on any Alpha body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture ring with de-click:\u003c\/strong\u003e Tactile control for stills and silent iris for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed build for professional reliability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortrait and lifestyle photographers\u003c\/li\u003e\n\u003cli\u003eWedding and event work in low light\u003c\/li\u003e\n\u003cli\u003eEveryday walkaround and travel shooting\u003c\/li\u003e\n\u003cli\u003eHybrid creators wanting a light 50mm for video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 47 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.41 m (AF), 0.38 m (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.16x (AF), 0.18x (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 67 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 14 elements in 11 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 80.6 x 96 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 516 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172714414289,"sku":"LENSOE50F14GM","price":24995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE50mmf_1.4GMLens.jpg?v=1782964380"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 85mm f\/1.4 GM\u003c\/strong\u003e is the classic G Master portrait prime, a studio and wedding staple prized for its flattering compression and gorgeous background separation. The 11-blade aperture renders creamy bokeh wide open, while an aperture ring with click and de-click gives precise control for stills and video. A dust and moisture resistant build makes it ready for professional use.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e85mm f\/1.4:\u003c\/strong\u003e The definitive portrait focal length with beautiful compression.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master rendering:\u003c\/strong\u003e High resolution with smooth, creamy bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade circular aperture:\u003c\/strong\u003e Rounded highlights and pleasing subject separation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture ring with click and de-click:\u003c\/strong\u003e Direct control for stills, silent iris for video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast, quiet autofocus:\u003c\/strong\u003e Reliable focusing for portraits and events.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed body built for demanding shoots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortrait and headshot photographers\u003c\/li\u003e\n\u003cli\u003eWedding and event shooters\u003c\/li\u003e\n\u003cli\u003eStudio and fashion work\u003c\/li\u003e\n\u003cli\u003eEditorial and beauty photography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 85mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 29 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.85 m (AF), 0.80 m (MF)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.12x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 77 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 11 elements in 8 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 89.5 x 107.5 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 820 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172714479825,"sku":"LENSOE85F14GM","price":21995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE85mmf_1.4GMLens.jpg?v=1782964454"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss-lens","title":"Sony FE 400-800mm f\/6.3-8 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 400-800mm f\/6.3-8 G OSS\u003c\/strong\u003e is Sony's longest-reach zoom, purpose-built for wildlife, aviation and distant sport. Internal zoom and focus keep the length constant and the balance consistent, while fast linear-motor autofocus and Optical SteadyShot help lock onto fast-moving subjects. With teleconverters it reaches all the way to 1600mm, yet the design remains manageable in the field.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e400-800mm reach:\u003c\/strong\u003e Extreme telephoto range for subjects far in the distance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal zoom and focus:\u003c\/strong\u003e Constant length and balance for handheld and monopod use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast linear-motor autofocus:\u003c\/strong\u003e Quick, quiet acquisition and reliable tracking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e In-lens stabilisation for sharper long-lens shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter compatible:\u003c\/strong\u003e Reaches 1120mm with 1.4x and 1600mm with 2.0x.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade circular aperture:\u003c\/strong\u003e Smooth rendering of out-of-focus backgrounds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-resistant build:\u003c\/strong\u003e Sealed against dust and moisture for outdoor use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWildlife and bird photographers\u003c\/li\u003e\n\u003cli\u003eAviation and airshow shooters\u003c\/li\u003e\n\u003cli\u003eDistant field and motorsport action\u003c\/li\u003e\n\u003cli\u003eSafari and nature work needing maximum reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 400 to 800mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/6.3 (400mm) to f\/8 (800mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/36 (400mm) to f\/45 (800mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 1.7 m (400mm) to 3.5 m (800mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.23x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 105 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage stabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter compatibility:\u003c\/strong\u003e 1.4x and 2.0x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 27 elements in 19 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 119.8 x 346 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 2475 g (including tripod mount)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172714545361,"sku":"LENSOE400800G","price":44995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE400-800mmf_6.3-8GOSSLens.jpg?v=1782964578"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 200-600mm f\/5.6-6.3 G OSS\u003c\/strong\u003e is a hugely popular super-telephoto zoom that has become a go-to lens for wildlife and sport. Its internal zoom keeps the length constant and the balance consistent, while Direct Drive SSM delivers fast, quiet autofocus. Compatible with 1.4x and 2.0x teleconverters, it reaches even further when you need it.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e200-600mm reach:\u003c\/strong\u003e A versatile super-telephoto range for distant subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal zoom:\u003c\/strong\u003e Constant physical length keeps balance and handling consistent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Drive SSM autofocus:\u003c\/strong\u003e Fast, quiet and precise focusing for action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e In-lens stabilisation for sharper handheld telephoto shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter compatible:\u003c\/strong\u003e Reaches 840mm with 1.4x and 1200mm with 2.0x.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade circular aperture:\u003c\/strong\u003e Smooth, attractive background blur.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed build for outdoor and field use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWildlife and bird photographers\u003c\/li\u003e\n\u003cli\u003eField and stadium sport shooters\u003c\/li\u003e\n\u003cli\u003eSafari and nature photography\u003c\/li\u003e\n\u003cli\u003eAviation and motorsport action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 200 to 600mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/5.6 (200mm) to f\/6.3 (600mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/36 (600mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 12.5 to 4.2 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 2.4 m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.2x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 95 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage stabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter compatibility:\u003c\/strong\u003e 1.4x and 2.0x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 24 elements in 17 groups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 111.5 x 318 mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172714774737,"sku":"LENSOE200600G","price":32995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE200-600mmf_5.6-6.3GOSSLens.jpg?v=1782964631"},{"product_id":"sony-fe-100mm-f-2-8-stf-gm-oss-lens","title":"Sony FE 100mm f\/2.8 STF GM OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 100mm f\/2.8 STF GM OSS Lens\u003c\/strong\u003e is a unique short-telephoto G Master prime built around a Smooth Trans Focus (STF) apodisation element. That element renders the smoothest, most gradual bokeh in Sony's lineup, giving portraits and close-ups a distinctive, dreamlike quality. It combines this rendering with G Master sharpness, Optical SteadyShot and 0.25x close focus.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTF apodisation element:\u003c\/strong\u003e Produces exceptionally smooth, gradual background and foreground bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG Master optics:\u003c\/strong\u003e High resolution and beautiful rendering from a premium prime.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e0.25x close focus:\u003c\/strong\u003e Focuses down to 0.57m for detail and semi-macro work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e In-lens stabilisation for sharper handheld shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade aperture:\u003c\/strong\u003e Circular diaphragm for rounded out-of-focus highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eT5.6 effective brightness:\u003c\/strong\u003e STF design gives f\/2.8 bokeh with T5.6 light transmission.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust and moisture resistant:\u003c\/strong\u003e Sealed for reliable use in the field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortrait photographers chasing the smoothest possible bokeh\u003c\/li\u003e\n\u003cli\u003eWedding and fine-art shooters wanting a signature look\u003c\/li\u003e\n\u003cli\u003eClose-up and detail work at up to 0.25x magnification\u003c\/li\u003e\n\u003cli\u003eCreators who value premium G Master build and rendering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Full-frame short-telephoto prime lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e 35mm full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 100mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/2.8 (T5.6)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/20\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of view:\u003c\/strong\u003e 24 degrees (full-frame)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.57m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.25x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 72mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage stabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 700g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Approx. 85.2 x 118.1mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172714873041,"sku":"LENSOE100M28GM","price":24995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE100mmf_2.8STFGMOSSLens.jpg?v=1782964849"},{"product_id":"sony-fe-2-0x-teleconverter-sel20tc","title":"Sony FE 2.0x Teleconverter (SEL20TC)","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 2.0x Teleconverter (SEL20TC)\u003c\/strong\u003e doubles the focal length of compatible Sony super-telephoto and G Master lenses while preserving autofocus, metering, and image stabilisation. Its dedicated optical design maintains sharpness and full electronic communication with E-mount bodies. Dust and moisture resistant, it is built to extend your reach on demanding location shoots.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e2x reach:\u003c\/strong\u003e Doubles the effective focal length of compatible Sony telephoto lenses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull functionality retained:\u003c\/strong\u003e Preserves autofocus, auto-exposure metering, and Optical SteadyShot stabilisation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDedicated optics:\u003c\/strong\u003e 8-element, 5-group design with an aspherical element to maintain image quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-mount communication:\u003c\/strong\u003e Full electronic contact between lens and camera body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather resistance:\u003c\/strong\u003e Dust and moisture resistant construction for outdoor use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight:\u003c\/strong\u003e Adds only 207g to your kit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWildlife and bird photography\u003c\/li\u003e\n\u003cli\u003eSports and action from a distance\u003c\/li\u003e\n\u003cli\u003eAviation and motorsport\u003c\/li\u003e\n\u003cli\u003eExtending the reach of G Master and G super-telephoto lenses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e 2.0x teleconverter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e Full-frame (35mm)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnification factor:\u003c\/strong\u003e 2.0x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight loss:\u003c\/strong\u003e Approximately 2 stops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical construction:\u003c\/strong\u003e 8 elements in 5 groups (1 aspherical element)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather sealing:\u003c\/strong\u003e Dust and moisture resistant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 207g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172714971345,"sku":"LENSOTC20","price":9995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyFE2.0xTeleconverter_SEL20TC.jpg?v=1782965002"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony E PZ 18-105mm f\/4 G OSS (SELP18105G)\u003c\/strong\u003e is a versatile constant-aperture power-zoom lens for APS-C E-mount cameras. Covering a wide 27-158mm equivalent range with a steady f\/4 aperture throughout, it is a favourite for both stills and video. Built-in Optical SteadyShot and smooth powered zooming make it an ideal all-in-one lens for run-and-gun shooting.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide zoom range:\u003c\/strong\u003e 18-105mm covers wide-angle to short telephoto (27-158mm equivalent on APS-C).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstant f\/4 aperture:\u003c\/strong\u003e Consistent exposure and depth of field across the entire zoom range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eG-series optics:\u003c\/strong\u003e Two ED glass elements and three aspherical elements for high resolution and low aberration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower zoom:\u003c\/strong\u003e Smooth, quiet servo zoom ideal for video, with a manual zoom lever.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e Built-in stabilisation for sharper handheld stills and steadier video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular aperture:\u003c\/strong\u003e 7-blade circular diaphragm for smooth, natural bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal zoom:\u003c\/strong\u003e Lens length stays constant while zooming for balanced handling on gimbals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVideo and vlogging with smooth power zoom\u003c\/li\u003e\n\u003cli\u003eDocumentary and event shooting\u003c\/li\u003e\n\u003cli\u003eTravel and everyday walk-around use\u003c\/li\u003e\n\u003cli\u003eGimbal and rig work needing constant length\u003c\/li\u003e\n\u003cli\u003eAll-in-one APS-C kit coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e APS-C power-zoom lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e APS-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 18-105mm (27-158mm equivalent)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/4 (constant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/22\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens construction:\u003c\/strong\u003e 16 elements in 12 groups (2 ED, 3 aspherical)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 7 (circular)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.45m (wide) to 0.95m (tele)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage stabilisation:\u003c\/strong\u003e Optical SteadyShot (OSS)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 72mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 78mm x 110mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43172715266257,"sku":"LENSOEP18105G","price":9995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/SonyEPZ18-105mmf_4GOSSLens.jpg?v=1782965114"},{"product_id":"sony-a1-ii-body","title":"Sony a1 II Mirrorless Camera (Body)","description":"\u003cp\u003eThe \u003cstrong\u003eSony a1 II (ILCE-1M2)\u003c\/strong\u003e is Sony's flagship hybrid, pairing a 50.1MP stacked full-frame Exmor RS sensor with the latest AI processing for 30fps blackout-free shooting, 8K 30p video and flagship autofocus. 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It pairs the fifth-generation a7 V body, Sony's first a7 with a partially-stacked 33MP sensor, with the compact, lightweight 28-70mm standard zoom. With blackout-free 30fps shooting, flagship AI autofocus and 7K-oversampled 4K video, everything you need to start shooting is in the box.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePartially-stacked 33MP:\u003c\/strong\u003e Faster readout and reduced rolling shutter from Sony's first partially-stacked a7 sensor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact standard zoom:\u003c\/strong\u003e The light FE 28-70mm OSS II covers everyday wide to short telephoto.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30fps shooting:\u003c\/strong\u003e Blackout-free continuous capture for events and action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBIONZ XR2 with AI unit:\u003c\/strong\u003e Integrated AI processing drives flagship subject recognition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7K-oversampled 4K:\u003c\/strong\u003e 4K 60p from 7K oversampling, plus 4K 120p in APS-C.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-axis stabilisation:\u003c\/strong\u003e In-body IBIS plus Optical SteadyShot in the lens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEveryday content and social media creation\u003c\/li\u003e\n\u003cli\u003eEvents and general-purpose production\u003c\/li\u003e\n\u003cli\u003eFirst-time full-frame buyers wanting a complete kit\u003c\/li\u003e\n\u003cli\u003eTravel and documentary work with a light lens\u003c\/li\u003e\n\u003cli\u003eHybrid shooters building out a system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamera:\u003c\/strong\u003e Sony a7 V, 33MP partially-stacked full-frame Exmor RS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR2 with AI processing unit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded lens:\u003c\/strong\u003e FE 28-70mm f\/3.5-5.6 OSS II (55mm filter, approx. 295g)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous shooting:\u003c\/strong\u003e Up to 30fps blackout-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 7K-oversampled 4K 60p; 4K 120p in APS-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e 759-point phase-detection, 94% coverage, to -4EV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e 5-axis in-body plus lens Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCE-7M5K\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43409664475345,"sku":"CAMSOILA7M5M","price":59995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sony_a7_V_Mirrorless_Camera_with_28-70mm_II_Lens_176dc78d-7de5-49ec-818b-6da7d450c5a9.jpg?v=1792507177"},{"product_id":"sony-a6700-16-50-kit","title":"Sony a6700 Mirrorless Camera with 16-50mm Power Zoom Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony a6700 with 16-50mm Power Zoom Lens\u003c\/strong\u003e is a complete, compact APS-C hybrid kit. It pairs the 26MP a6700, Sony's most advanced APS-C body with a dedicated AI processing unit, with the pocketable 16-50mm power zoom. 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A 26MP sensor, 6K-oversampled 4K, big-battery endurance and creator-focused features make it a serious content-creation tool that stays light enough to carry everywhere.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e26MP APS-C sensor:\u003c\/strong\u003e The latest Exmor R sensor with BIONZ XR processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6K-oversampled 4K:\u003c\/strong\u003e Detailed 4K up to 60p with 10-bit colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreator features:\u003c\/strong\u003e Product Showcase, Background Defocus and Cinematic Vlog in one tap.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAI-based autofocus:\u003c\/strong\u003e Real-time recognition for reliable tracking while you present.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBig-battery endurance:\u003c\/strong\u003e Uses the larger NP-FZ100 for all-day shooting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew 16-50mm II zoom:\u003c\/strong\u003e A redesigned power zoom with improved close focus.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVloggers and YouTube creators\u003c\/li\u003e\n\u003cli\u003eSocial and short-form video\u003c\/li\u003e\n\u003cli\u003eSolo presenters and product reviewers\u003c\/li\u003e\n\u003cli\u003eTravel and everyday creative shooting\u003c\/li\u003e\n\u003cli\u003eCreators upgrading from the original ZV-E10\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamera:\u003c\/strong\u003e Sony ZV-E10 II, 26MP APS-C Exmor R\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded lens:\u003c\/strong\u003e E PZ 16-50mm f\/3.5-5.6 OSS II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 6K-oversampled 4K to 60p, 10-bit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Fast Hybrid AF with AI-based recognition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery:\u003c\/strong\u003e NP-FZ100\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen:\u003c\/strong\u003e Vari-angle touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCZV-E10M2L\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43409664540881,"sku":"CAMSOILZVE10LBM2","price":19995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sony_ZV-E10_II_Mirrorless_Camera_with_16-50mm_Lens_Black_1_965661a9-a829-46b4-92f1-a0190f79b2e6.jpg?v=1792507207"},{"product_id":"sony-zv-e10-ii-creator-kit","title":"Sony ZV-E10 II Creator Kit","description":"\u003cp\u003eThe \u003cstrong\u003eSony ZV-E10 II Creator Kit\u003c\/strong\u003e bundles the second-generation ZV-E10 II vlogging camera and 16-50mm II power zoom with the GP-VPT2BT Bluetooth shooting grip, so you can vlog, self-record and shoot handheld or on a mini tripod straight away. A 26MP sensor, 6K-oversampled 4K and creator-focused features make it a complete content-creation package.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete creator package:\u003c\/strong\u003e Camera, 16-50mm II lens and Bluetooth shooting grip in one box.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26MP APS-C sensor:\u003c\/strong\u003e The latest Exmor R sensor with BIONZ XR processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6K-oversampled 4K:\u003c\/strong\u003e Detailed 4K up to 60p with 10-bit colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreator features:\u003c\/strong\u003e Product Showcase, Background Defocus and Cinematic Vlog in one tap.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGP-VPT2BT grip:\u003c\/strong\u003e Wireless grip, remote and mini tripod for selfie-style recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBig-battery endurance:\u003c\/strong\u003e Uses the larger NP-FZ100 for all-day shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIn the Kit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSony ZV-E10 II camera (Black)\u003c\/li\u003e\n\u003cli\u003eE PZ 16-50mm f\/3.5-5.6 OSS II lens\u003c\/li\u003e\n\u003cli\u003eGP-VPT2BT Bluetooth shooting grip and mini tripod\u003c\/li\u003e\n\u003cli\u003eWindscreen, battery and USB cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVloggers and YouTube creators\u003c\/li\u003e\n\u003cli\u003eSolo presenters and product reviewers\u003c\/li\u003e\n\u003cli\u003eTravel and run-and-gun content\u003c\/li\u003e\n\u003cli\u003eCreators who want a ready-to-record bundle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamera:\u003c\/strong\u003e Sony ZV-E10 II, 26MP APS-C Exmor R\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded lens:\u003c\/strong\u003e E PZ 16-50mm f\/3.5-5.6 OSS II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccessory:\u003c\/strong\u003e GP-VPT2BT Bluetooth shooting grip\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 6K-oversampled 4K to 60p, 10-bit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Fast Hybrid AF with AI-based recognition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery:\u003c\/strong\u003e NP-FZ100\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e ILCZV-E10M2CK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43409664639185,"sku":"CAMSOILZVE10LBM2CK","price":20995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sony_ZV-E10_II_Mirrorless_Camera_with_16-50mm_Lens_Black_1_951b9154-271b-40fd-8dbf-de34eb74eb4f.jpg?v=1792507247"},{"product_id":"sony-zv-e10-16-50-black","title":"Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)","description":"\u003cp\u003eThe \u003cstrong\u003eSony ZV-E10 with 16-50mm Lens (Black)\u003c\/strong\u003e is Sony's popular APS-C vlogging camera, bundled with the compact 16-50mm power zoom. 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With Optical SteadyShot and a compact design, it is an easy way to add reach for sports, wildlife, travel and portraits on E-mount APS-C bodies.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e55-210mm telephoto range:\u003c\/strong\u003e Equivalent to roughly 82-315mm on APS-C for strong reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot:\u003c\/strong\u003e In-lens stabilisation for sharp handheld telephoto shots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and light:\u003c\/strong\u003e An easy telephoto to carry for travel and everyday use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth, quiet AF:\u003c\/strong\u003e Suited to both stills and video.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffordable reach:\u003c\/strong\u003e A budget-friendly way to extend an APS-C kit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSports, action and wildlife on a budget\u003c\/li\u003e\n\u003cli\u003eTravel and outdoor photography\u003c\/li\u003e\n\u003cli\u003ePortraits with background compression\u003c\/li\u003e\n\u003cli\u003eAPS-C shooters adding telephoto reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 55-210mm (approx. 82-315mm equivalent on APS-C)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/4.5-6.3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (APS-C)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter thread:\u003c\/strong\u003e 49mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus:\u003c\/strong\u003e 1.0m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 345g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL55210\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43409665065169,"sku":"LENSOE55210BQ","price":4995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sony_E_55-210mm_f_4.5-6.3_OSS_Lens_Black_1_8fced0e5-c7e0-429c-ae66-d042deb59fa8.jpg?v=1792507226"},{"product_id":"sony-fe-100-400mm-f5-6-8-oss","title":"Sony FE 100-400mm f\/5.6-8 OSS Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 100-400mm f\/5.6-8 OSS (SEL100400)\u003c\/strong\u003e is the most affordable full-frame super-telephoto zoom in the E-mount range. 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