{"product_id":"canon-rf-50mm-f1-4l","title":"Canon RF 50mm F1.4L","description":"\u003cp\u003eThe \u003cstrong\u003eCanon RF 50mm F1.4L VCM\u003c\/strong\u003e is a fast standard L-series prime built for hybrid stills and video creators. It combines a bright f\/1.4 aperture with Canon's Voice Coil Motor and Nano USM autofocus for fast, quiet and accurate focusing. Suppressed focus breathing and a de-clickable aperture ring make it equally suited to photography and cinema.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic 50mm view:\u003c\/strong\u003e A natural standard focal length for portraits, everyday and documentary work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright f\/1.4 aperture:\u003c\/strong\u003e Strong low-light performance with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVCM plus Nano USM AF:\u003c\/strong\u003e High-thrust Voice Coil Motor with Nano USM for fast, silent focus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHybrid design:\u003c\/strong\u003e Suppressed focus breathing and a clickable, de-clickable aperture control ring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e11-blade aperture:\u003c\/strong\u003e Rounded diaphragm for smooth, attractive bokeh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eL-series build:\u003c\/strong\u003e Dust and moisture resistant with a fluorine-coated front element.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e67mm filters:\u003c\/strong\u003e Standard thread shared across Canon's f\/1.4 VCM primes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortraiture and headshots\u003c\/li\u003e\n\u003cli\u003eDocumentary and event video\u003c\/li\u003e\n\u003cli\u003eStreet and everyday shooting\u003c\/li\u003e\n\u003cli\u003eLow-light and available light\u003c\/li\u003e\n\u003cli\u003eFilmmaking and interviews\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Standard prime lens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Canon RF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat coverage:\u003c\/strong\u003e Full-frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.4\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum aperture:\u003c\/strong\u003e f\/16\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus distance:\u003c\/strong\u003e 0.4m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum magnification:\u003c\/strong\u003e 0.15x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 11\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter diameter:\u003c\/strong\u003e 67mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 580g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 76.5 x 99.3mm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales Broadcast, South Africa's authorised Canon dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":43174466715857,"sku":"6908C005AA","price":29991.0,"currency_code":"ZAR","in_stock":true}],"url":"https:\/\/prosales.co.za\/products\/canon-rf-50mm-f1-4l","provider":"Pro Sales Broadcast","version":"1.0","type":"link"}