{"product_id":"sony-fe-50mm-f1-8","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 50mm f\/1.8\u003c\/strong\u003e is a light, affordable full-frame standard prime, an ideal first prime for Alpha shooters. The fast f\/1.8 aperture delivers a natural field of view, pleasing background blur and strong low-light performance in a compact, travel-friendly body.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast f\/1.8 aperture:\u003c\/strong\u003e Bright maximum aperture for low light and shallow depth of field.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural 50mm view:\u003c\/strong\u003e A classic standard focal length for portraits, street and everyday.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact and light:\u003c\/strong\u003e A small, affordable prime that is easy to carry all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-frame FE:\u003c\/strong\u003e Covers full-frame bodies and works on APS-C as a short telephoto.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e7-blade aperture:\u003c\/strong\u003e Rounded diaphragm for smooth, pleasing bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePortraits and everyday photography\u003c\/li\u003e\n\u003cli\u003eLow-light and available-light shooting\u003c\/li\u003e\n\u003cli\u003eFirst-time prime buyers\u003c\/li\u003e\n\u003cli\u003eStreet, travel and lifestyle work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal length:\u003c\/strong\u003e 50mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum aperture:\u003c\/strong\u003e f\/1.8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E-mount (full-frame FE)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture blades:\u003c\/strong\u003e 7, rounded\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter thread:\u003c\/strong\u003e 49mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum focus:\u003c\/strong\u003e 0.45m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 186g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel code:\u003c\/strong\u003e SEL50F18F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAvailable from Prosales, South Africa's authorised Sony dealer.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43409664934097,"sku":"LENSOE50F18F","price":2999.95,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6231\/0609\/files\/Sony_FE_50mm_f_1.8_Lens1_7d0ae6d6-5749-4341-88d9-ccbf9048d3d2.jpg?v=1792507226","url":"https:\/\/prosales.co.za\/products\/sony-fe-50mm-f1-8","provider":"Pro Sales Broadcast","version":"1.0","type":"link"}